Our research foundation blends decades of cognitive science with modern football analytics. Drawing from naturalistic decision-making, the Recognition-Primed Decision model, and sport-specific anticipation research, we study how experts make rapid, accurate choices under pressure. These insights directly shape how PlayAction AI simulates real game conditions — allowing coaches to repeatedly train the same cognitive processes they rely on during live competition. Each article below highlights a pillar of this methodology and shows how our system transforms proven decision-science into practical on-field advantage.