The Team

Meet the people behind PlayAction

David Olson in a Baltimore Ravens football uniform

Founder & CEO

David Olson

Product engineer and strategic innovator. Quarterback and coach turned software builder. David leads PlayAction with a focus on the tools coaching staffs actually use: scouting, game plans, and practice simulations grounded in their own data.

Core team

Architectural Specialist

Infrastructure and the deeper layers of the stack: systems design, reliability, and the foundations behind the product.

ML Engineer

Opponent + outcome model accuracy across NFL, FBS, and HS data.

UX / Graphic Designer

Coach-facing UI and brand system.